How do I become a retail retailer?

To be eligible, retailers must: be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems; have a market capitalization of at least $500 million; have a six-month daily average value traded of at least $1 million; and meet other requirements.

Are all online retailers created equal?

Not all online retailers are created equal: Iconic companies in online retail—like Amazon and Alibaba—are reshaping the retail world. ONLN’s modified market-cap weighting puts emphasis on these leaders, while also providing industry diversification. More..

Should you buy Internet & Direct Marketing ETFs?

"While Internet & Direct Marketing retailers have historically traded at a premium P/E multiple to the broader consumer discretionary sector, the premium was recently below the historic average, creating a potential buying opportunity using ETFs," says Todd Rosenbluth, Head of ETF & Mutual Fund Research at independent research outfit CFRA.